Customer Analytics

November 26th 2020
at 17:00
CET
1.5
hours
ABOUT webinar
Customer Data : definition and differentiating between 'Signal' and 'Noise'
The Pursuit of 360 degree customer view:
is it possible to really achieve it?
From Customer Data to Insights and Activations:
A journey of Thousand Miles
Accelerating Growth with Modern Analytics
Recommender System for Financial Products
'Buy & Sell' trading has been around since the dawn of time. However, the recent rise in technology has now given us a holy grail - customer loyalty. The biggest question every business asks these days is how to gain, grow and retain customers using new technology.

We generate an incredible amount of data every day and the answer is found in analysing it. That's why we're going to start the webinar with the basics of customer data definition, then deep dive into growth acceleration with modern analytics and more.

Join us live to learn and network with fellow experts!

TOPICS
to be discussed
OUR
speakers
Founder & CEO at Datahash, UAE
Gaurav Chhaparwal
An ex-Head of Marketing Analytics at Emirates Airlines and having played a vital role in high growth, new age eCommerce companies like Souq.com (now Amazon), Snapdeal and MakeMyTrip, Gaurav has now set out a new journey with his company Datahash. Datahash's mission is to guide business and customer experience strategies using data-driven insights. Gaurav has built from scratch and managed teams of over 30 Business Analysts, Big Data Scientists and Developers.

Customer Analytics

  • Customer Data : Definition and differentiating between 'Signal' and 'Noise'
  • The Pursuit of 360 degree customer view: is it possible to really achieve it?
  • From Customer Data to Insights and Activations: A journey of Thousand Miles.
    Co-Founder at 173Tech, UK
    Candice Ren
    Previously built and scaled the analytics function at dating unicorn Bumble and Badoo (acquired by Blackstone at $3 Billion valuation in 2019). Since co-founded 173TECH, an analytics consultancy that helps startups and founders leverage data efficiently and unlock full growth potentials.

    Accelerating Growth with Modern Analytics

    How to envisage a data strategy that aligns tightly with your growth objectives? In this series, we will breakdown the growth ecosystem into four stages of the user journey: acquisition => activation => engagement => retention. For each stage, we will recommend some data science projects in order to accelerate growth and maximise return.
      Sr. Vice President and Head – Consumer Analytics and Data Science at HDFC Bank, India
      Kaushik Ghate
      Kaushik has nearly 20 years of experience as an Analytics and Research professional. His expertise lies in developing business cases, formulating relevant analytical solutions and predictive modeling across customer life cycle. He has worked extensively in the areas of data driven strategy formulation and implementation for customer acquisition, cross-sell, up-sell, retention and value build up. He has participated as a speaker at various national and international forums on analytics. HDFC Bank has won over 10 awards for outstanding work in data science in the last few years.

      Recommender system for financial products

      This is a use case on how HDFC Bank developed a first of its kind NBA in the Indian banking space. Traditional approaches to recommender system do not adapt easily to financial products. The recommender system that we developed not just orchestrates the propensity scores, but also takes into account the feedback from various channels.
      Associate Member at Italian InsurTech Association, Italy
      Alexandrina Scorbureanu - Moderator
      Alexandrina Scorbureanu is an experienced leader with transversal experience in Insurance, Banking, and Reinsurance operations. Genuine supporter of science and technology innovation, with a successful track record in business development and turnaround, large-scale complex program execution and greenfield operations set-up.

      Among her recently covered responsibilities – Director of Operations, Director of Projects and Overarching Activities for Global Underwriting, Head of Analytics, Digital & IT and Investments operations – Alexandrina enjoyed working for groups such as BNP Paribas Cardif, Munich RE – ERGO, DAS, Generali, Allianz and Banco Popolare.
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      webinars@giavirtual.com
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      18-20 May 2022
      Amsterdam, The Netherlands

      World Data Summit
      Artificial Intelligence (AI), mobile, social and Internet of Things (IoT) are driving data complexity, new forms and sources of data. More and more organisations rely on data analytics when it comes to their growth strategy.

      These days almost each company generate large amounts of data, BUT

      • How should it be managed?
      • How to get accurate results and bring value to your business?
      • How to protect your data?
      • How to set up your data architecture?
      • How to predict market demand and use of dynamic analytics?

      Join us in Amsterdam and build your successful data analytics model!