Customer Analytics

An ex-Head of Marketing Analytics at Emirates Airlines and having played a vital role in high growth, new age eCommerce companies like Souq.com (now Amazon), Snapdeal and MakeMyTrip, Gaurav has now set out a new journey with his company Datahash. Datahash's mission is to guide business and customer experience strategies using data-driven insights. Gaurav has built from scratch and managed teams of over 30 Business Analysts, Big Data Scientists and Developers.

Customer Analytics

• Customer Data : Definition and differentiating between 'Signal' and 'Noise'
• The Pursuit of 360 degree customer view: is it possible to really achieve it?
• From Customer Data to Insights and Activations: A journey of Thousand Miles.

Previously built and scaled the analytics function at dating unicorn Bumble and Badoo (acquired by Blackstone at $3 Billion valuation in 2019). Since co-founded 173TECH, an analytics consultancy that helps startups and founders leverage data efficiently and unlock full growth potentials.

Accelerating Growth with Modern Analytics

How to envisage a data strategy that aligns tightly with your growth objectives? In this series, we will breakdown the growth ecosystem into four stages of the user journey: acquisition => activation => engagement => retention. For each stage, we will recommend some data science projects in order to accelerate growth and maximise return.

Kaushik has nearly 20 years of experience as an Analytics and Research professional. His expertise lies in developing business cases, formulating relevant analytical solutions and predictive modeling across customer life cycle. He has worked extensively in the areas of data driven strategy formulation and implementation for customer acquisition, cross-sell, up-sell, retention and value build up. He has participated as a speaker at various national and international forums on analytics. HDFC Bank has won over 10 awards for outstanding work in data science in the last few years.

Recommender system for financial products

This is a use case on how HDFC Bank developed a first of its kind NBA in the Indian banking space. Traditional approaches to recommender system do not adapt easily to financial products. The recommender system that we developed not just orchestrates the propensity scores, but also takes into account the feedback from various channels.

Alexandrina Scorbureanu is an experienced leader with transversal experience in Insurance, Banking, and Reinsurance operations. Genuine supporter of science and technology innovation, with a successful track record in business development and turnaround, large-scale complex program execution and greenfield operations set-up.

Among her recently covered responsibilities – Director of Operations, Director of Projects and Overarching Activities for Global Underwriting, Head of Analytics, Digital & IT and Investments operations – Alexandrina enjoyed working for groups such as BNP Paribas Cardif, Munich RE – ERGO, DAS, Generali, Allianz and Banco Popolare.